Brand development & strategic guidance
From the first logo to positioning as an AI-driven real estate manager — the end-to-end guidance of REDEFINE.
Client: REDEFINE Asset Management GmbH
When we started with REDEFINE Asset Management, one task was in focus: to create a clear identity.
We developed the logo, corporate design and website — the entire presence with which REDEFINE shows up as a professional asset manager. This phase was brand-building: positioning, tone of voice, visual language. Together we laid the foundation of a brand that builds trust and shows character.
From brand to strategic transformation
Over the course of the collaboration, the brand assignment became support for a digital transformation. REDEFINE is on its way from a successful asset manager to an AI-driven real estate manager — we accompany this change on three levels: strategic, communicative and organisational.
Today we support REDEFINE with its repositioning, guide the shift of processes and ways of working towards data and technology, and steer external communications on LinkedIn and at industry events.
A long-term partnership
Our aim: to support REDEFINE not project by project, but as a strategic partner. From the first logo to positioning as an AI-driven real estate manager, we have shaped a process in which corporate strategy, identity and communications work together.
The shared goal: to establish REDEFINE as a leading voice in data- and technology-driven real estate management.
Services in the mandate
- Brand strategy, positioning and corporate design
- Website conception, delivery and ongoing support
- LinkedIn editorial and event communications
- Strategic sparring for the management