Services
Conception and delivery of marketing strategies for the real estate industry. Holistic and expressly sustainable.
Consulting & Strategy
We get to know you and your needs — and advise you on reaching your goals.
- Positioning and brand strategy
- Communication strategy and topic agenda
- Naming and brand architecture
- Communications and digital audits
- Sparring for management and advisory board
- CEO communications and visibility — LinkedIn, articles, panels
Creation & Delivery
We conceive and develop fitting measures for you — one signature style across all media.
- Corporate design and stationery
- Fund, annual and sustainability reports — print and online
- Websites, apps and digital platforms
- Campaigns and advertising
- Film, podcast and motion
- Presentations and pitchbooks
- Sales and leasing collateral — factsheets, exposés, adviser presentations
Editorial & Corporate Publishing
Our special discipline: editorial responsibility from topic planning to print approval — for media in which the industry reads itself.
- Editorial lead of trade magazines — gif im Fokus, FondsForumMagazin
- Topic planning, author management and production control
- Podcasts from concept to publication
- Blogs and newsletters in ongoing operation
- Guest articles and trade-press work — with a short line into the editorial desks
Why fiveandfriends
- No ramp-up period: We know the KVG, advisory board and annual report from the inside — you take the shortcut.
- Modular: You book what you need — from single project to retainer.
- One stop: Consulting and delivery from a single source, without friction.
- Flexible: Adjustments at any time by arrangement.
- Industry know-how since 2001: for consulting, conception and delivery.
Who we work for
Fund providers and KVGs
From fund launch to report cycle: we address sales, investors and advisory boards in one language — including service KVGs competing in B2B — for example for Real I.S. and Swiss Life Asset Managers.
Asset and investment managers
Positioning, corporate design and ongoing communications — including through transformations, as with REDEFINE and PANDOO.
Property and centre managers
Leasing and location communications, repositioning and B2B sales collateral for retail and commercial real estate — as for MEC.
Associations and industry media
Editorial, online reports and platforms for the organisations that carry the industry — BDL, gif e. V. and FondsForum.
How we work
Contact
It is the person who matters to us. We like to get to know our clients in person — after all, we work towards the same goal: your lasting success.
Conception
Together we agree on all measures, plan the timing and present strategies and concrete recommendations.
Development
Against the backdrop of the real estate industry, we develop communication concepts, complete corporate designs and cross-media plans.
Support
One project ends; the mandate carries on. New media and channels need consistent care — we have the expertise and the resources.
Working in a regulated environment
With us, fund communications are produced approval-ready: versioned correction rounds, clean handling of mandatory disclosures and fixed schedules per reporting date. Feedback from legal and compliance is incorporated in a structured way — for years, in the rhythm of our mandates’ reporting cycles.
