The refinancing wave.
The refinancing gap in German commercial real estate peaks in 2026 — around €20 billion across the 2024–2028 cycle (CBRE). The industry is negotiating quietly. We make the story behind the numbers visible.
fiveandfriends — since 2001
We speak the language
We speak the language
of the industry.
Strategic communications for real estate, funds and finance — since 2001, today from the Spreehalle in Berlin.
By the numbers
Substance you can check.
25
Years dedicated to real estate, funds, finance
15
ongoing mandates, some spanning decades
50+
projects per year
2
magazines under editorial responsibility
From our work with
INDUSTRIA · DEKA · Swiss Life AM · PANDOO · BDL · MEC · REDEFINE · Tishman Speyer · Wafra · Commerz Real · HANSAINVEST · Real I.S. · gif e.V. · FondsForum
Why us
Other agencies learn the industry.
We have been part of it since 2001.
We know the KVG, the advisory board and the annual report from the inside. No warm-up — you take the shortcut.
Cross-border proof
We carry group brands
through mergers.
Repositioning, values campaign and joint web relaunch for PANDOO, a Luxembourg AIFM group — and communications partner through its 2026 merger with HIGHVERN and Permian under the Jacobs Capital umbrella.
What we do
Strategy and delivery.
From a single source.
,
Consulting & Strategy
Brand core first.
A workshop as the anchor — from it the story and the voice of the management. In that order, never the reverse.
,
Creation & Delivery
One signature style.
Corporate design, annual reports, campaigns, websites — whatever the medium.
,
Translation
The same story.
English across all channels — international investors read the same story, word for word.
,
Support
We stay.
After the launch, the mandate carries on. Editorial plans, further development, reliability in day-to-day work — some clients for over a decade.
Our workshop
From the Spreehalle in Berlin. Since 2018.
Editorial responsibility
We help write the industry.
Others place articles. We take responsibility for two trade magazines in which the industry reads itself — from page planning to print approval.
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Editorial lead
Topic planning, author management, production — with authors from the Helaba chief economist to DWS.
FondsForum magazine
FondsForumMagazin
Editorial since 2024
From industry gathering to its own medium: more than 20 issues since October 2024 — from first topic idea to print approval.
And as founding partner of FondsForum, we have helped shape the gathering of the institutional real estate fund industry since 2012.
Market expertise · 2026
We know the topics
before they become headlines.
AIFMD II is here.
Since 16 April, Germany’s AIFMD II implementation applies: at least two liquidity tools per open-ended real estate fund. Regulation needs translation — for investors, sales and the advisory board.
AI floods the channels.
Editors delete generic AI pitches unread. In 2026 the difference is not the newest tool, but the clearest strategy and a genuine stance. Trust is the leading currency — exactly our terrain.
Our responsibility
We started talking about ESG
once we lived it ourselves.
ClimatePartner since 2021, our own solar array, our own peatland association. We generate our office electricity ourselves and disclose our balance. Substance, not slogans.
2021
climate-friendly operations
−50 %
reduction target
11/17
SDGs addressed
Communication connects
Let's talk.
In person, ideally — at your offices or with us in the Spreehalle.
Book a conversation › +49 30 30105580