Agency
Specialised in communications for the real estate industry since 2001 — advising, conceiving, realising, supporting, measuring.
About fiveandfriends
For 25 years, fiveandfriends has specialised in communications for the real estate industry. Our agency brings together experienced specialists and freelancers from an exclusive network. We advise and conceive, realise, support and measure the marketing strategies we develop together with you. We work at both product and corporate level, with particular emphasis on sustainability.
Founder & Managing Director
Stefan Stüdemann
“Creating things that last.”
In the industry since 2001 — as consultant, editor and columnist. Stefan is responsible for the agency’s strategy and standpoint, writes the monthly IMHO! column, moderates industry formats such as the gif Wohnlabor and takes the stage for clients too.
25 years in stages
2001
Stefan Stüdemann founds fiveandfriends with four partners — an agency specialised in real estate and fund communications from day one.
2002
Institutional communications become the focus — including an online solution for individual reporting.
2003
Communications for open-ended real estate retail funds — starting with the sector's heavyweight: hausInvest.
2004
Market launch of a new open-ended real estate fund — full responsibility for marketing and sales messaging.
2005
Communications partner of the Real Estate Ball at the Wiesbaden Kurhaus.
2008
friendsreport: a complete online solution for reports and annual reports.
2009/2010
Aberdeen takes over the DEGI funds — fiveandfriends leads the rebranding and market communications.
2010
First app for open-ended real estate funds on the market.
2011
Virtual-reality walk-through for Commerz Real — the fund reaches full occupancy of a key property.
2012
Founding partner of FondsForum. App partnership with DEKA — one fund becomes five.
2013
Client newsletters join the portfolio.
2014
Relaunch of Hannover Leasing's entire online communications.
2016
A new open-ended-fund provider is built from the ground up — the collaboration continues to this day.
2017
Online annual reports to modern standards.
2018
fiveandfriends moves into the Spreehalle in Berlin-Oberschöneweide.
2019
Sustainability enters our workflows and client consulting.
2020/2021
fiveandfriends becomes a ClimatePartner.
2021
WE WANT MOOR — Association for the Protection of German Peatlands — is founded.
2022
Our own solar array powers the client mandates.
2023
Strategic guidance and delivery of a rebrand for a Luxembourg AIFM.
2024
Repositioning and editorial takeover of FondsForumMagazin.
2025
fiveandfriends transforms an asset manager into an AI-driven real estate manager.
2026
25 years of fiveandfriends — a quarter-century of communications for the institutional real estate industry.
What guides us
Considerate — respecting the environment.
We know our planet has reached a critical point. Where we have the choice, we take the path that leaves the fewest traces — weighing the ecological benefit above the economic one. We hope our clients share this outlook; from our suppliers, we expect it.
Respectful — drawing on diversity.
We encourage independent thinking and a range of opinions — without rigid “right” or “wrong”. Success grows from trust: in yourself, in one another and in shared strength.
Sensitive — changing perspective.
We reject off-the-shelf ideas. An individual approach takes effort — but only it guarantees quality and lasting satisfaction.
Focused — reaching the goal.
We define a result and work backwards from there to the start. We set great store by realistic timelines and never promise what we cannot deliver.
At work: at FondsForum — as founding partner, we have helped shape the industry gathering since 2012.