Since 2001 · Real Estate · Funds · Finance
KVG positioning
We supported Tishman Speyer with brand building and positioning for the launch of its new KVG in the German market.
Client: Tishman Speyer Investment Management
To enter the German market, Tishman Speyer formed its own KVG — we supported the launch communicatively.
At the core: brand strategy and positioning of the new arm, image building towards institutional investors, and a consistent communication strategy for the launch. The messaging was aimed squarely at institutional investors in the German market.
About Tishman Speyer
Tishman Speyer is an internationally active US real estate company — owner, developer, operator and asset manager with investment management as its core competence.